Spotify

INSIDE SPOTIFY’S BRAIN: DESIGNING TASTE THROUGH ALGORITHMIC RECOMMENDATION

Spotify, the green revolutionary app that reproduces music, has changed the way we discover music: behind every song it suggests, lies a complex system that learns what we like, adapts to our moods and quietly shapes our sense of taste. 

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Gucci Town

GAMIFICATION FOR LUXURY: GUCCI TOWN

Have you ever wondered about the new digital horizon used by luxury brands to engage the customers, especially among younger, tech-native generations, and obtain data regarding their changing preferences? One of the most fascinating experiments comes from Gucci, a big luxury brand that created its own Roblox town to engage its public, creating a whole new way to live the luxury industry.

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Bosco Verticale

WHEN CITIES BREATHE AGAIN: THE RISE OF GREEN URBAN SPACES

As the people move to the big cities that characterise our millennium, society is rediscovering its connection with nature: green spaces are transforming urban life, creating more resilient cities.

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Agenda 2030

RETHINKING THE FUTURE: HOW THE 2030 AGENDA SHAPES GLOBAL ACTION

In a world of transformations, the 2030 Agenda remains a precious tool that can guide our actions towards sustainable development from which to rethink growth, justice and the planet’s future.

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data society

THE SCORING SOCIETY: WHEN DATA SPEAK LOUDER THAN PEOPLE

Have you ever wondered where your data go after being obtained? Smartwatches messing, phone tracking services, GPS. In a world ruled by data, how do we make sense of it all?

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imparare a disimparare

IMPARARE A DISIMPARARE: L’IMPEGNO DI FELTRINELLI CONTRO LE“RELAZIONI PERICOLOSE”

Quante volte sei caduto nella rete?
In ambito relazionale, ormai si sa, imbattersi in dinamiche tossiche è più comune di quanto si pensi. Ma la consapevolezza dell’esistenza di un fenomeno può bastare a combatterlo? Si tratta sicuramente di un elemento necessario, ma non sufficiente.

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MIND

DESIGNING THE FUTURE: INNOVATION AND SUSTAINABILITY AT MIND MILANO

Representing an intersection between innovation, technology and sustainability, MIND (Milano Innovation District) is bringing to the scene a new city concept: a laboratory in which you can foster ideas and innovative perspectives.

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ECHOES COOPERATION: HOW YOUTH ARE REDEFINING SUSTAINABILITY

Across the world, young people are reshaping the entire meaning of sustainability, crafting innovative and efficient solutions to the most pressing challenges of our time. Yet, finding a space where these voices can flourish and become part of the change, is not always easy. This is why ECHOES Cooperation steps in: a youth-led international association dedicated to empowering young voices and shaping a sustainable future.

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UN ATTO DI GENTILEZZA VERSO IL MERCATO: IL MARKETING ETICO

Sapevi che il marketing tradizionale, quello proprio del consumismo sfrenato, si basava primariamente sull’accentuazione sistematica del nostro senso di inadeguatezza? Come? Imponendo standard irraggiungibili e proponendo il prodotto/servizio in questione come l’unica cosa in grado di colmare il disagio generato dal marketing stesso. 

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BRAIN MEETS BRAND: QUANDO LA SCIENZA ACCENDE LE EMOZIONI

Nella seconda giornata dell’evento CERTAMENTE 2025 si sono approfonditi diversi temi: dalla sincronizzazione cerebrale ai linguaggi persuasivi. In questo evento, neuroscienze e marketing si incontrano per capire quali sono gli aspetti che coinvolgo davvero le persone durante i processi decisionali.

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